The Microsoft-Yahoo! deal, when and if it is finalized, will bring on many changes to branding across offerings from both companies. Some have speculated on the end of Windows Live, replacing it with the Yahoo! brand, but I don’t think so. Microsoft’s strategy to use Windows Live as a value add on top of Windows is a good one. For one thing it keeps the EU and the US Justice Department at bay, for another it allows the Windows team to focus on the core operating system and leave add-ons like Mail and Photo Gallery to Windows Live, and it allows Windows to morph into a cleaner, leaner operating system more suited to media mobile devices and the appliances of the future.
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