ATV2 i think…..

The first studio that signed up with us for iTunes movie rentals was 20th Century Fox”. Now, he’s introducing Jim Gianopulos, the Chairman & CEO of Fox. Jim’s taking the stage and talking about movies and business.So this is where we’re at with Apple TV. I think it’s a revolution. Certainly we’ve made some progress since our first try. Apple TV — this is a new, free software upgrade. We want EVERYONE to have this new software.”

“This is a free upgrade to every ATV owner. Given the fact that we have all new software and we’ve got the support from EVERY major studio. We want to make it even more accessible. Right now it sells for $299 — but not anymore.”

“The new price of ATV is just $229.”

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