20 million songs. 125 million tv shows. 7milion movies iTunes Movie Rentals

20 million songs. 125 million tv shows. 7milion movies iTunes Movie Rentals

We’ve never offered a rental model in music because we don’t think people don’t want to rent music. But your favorite movie — most of us watch once, and renting is a great way to do it. It’s a great way to do it. We’ve got participation of great studios. Touchstone, MGM, Miramax,… and these six too. Lions Gate, Fox, WB, Walt Disney, Paramount, Universal, Sony…” Everyone! Huge applause

“And we’ve sold 7m movies, again, more than everyone else put together. But it didn’t meet our expectations, I have to tell you. We think there’s a better way to deliver movie content through iTunes. So today, we’re introducing iTunes Movie Rentals.”

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