(Credit: Michael Kanellos )
Sony released the product last year in Japan for around $300. The device combines robotics, hardware, and software developed at Sony labs, according to Stan Glasgow, president of Sony Electronics. You put on a song (and invariably in Sony’s demo it is something from Ricky Martin) and the Rolly spins around, flaps its end flaps and does other acrobatics.
Analyst Auri Raminzadeh loves his (he bought one in Japan) and has set up a site detailing hacks .
See video here: